Marketing technology and web operations that connect your stack to revenue
I'm Lucas Alvarado. I architect and operate the systems behind HubSpot, Salesforce, Pardot, and high-traffic WordPress sites, the integrations, attribution, security, and SEO infrastructure that quietly determine whether your marketing team hits its number. Currently a Senior Developer and Digital Project Manager for a Fortune 5000 company.
What I actually do
Most marketing teams don’t have a strategy problem. They have a systems problem. Leads sit in HubSpot but never reach Salesforce. Pardot scoring fires on the wrong fields. The CMS hasn’t been hardened in two years. Attribution disagrees with the CRM, which disagrees with GA4. The team knows something is broken — they don’t have the time, the technical depth, or the cross-functional context to fix it cleanly.
That’s the work. I focus on three things:
Marketing technology stack ownership. HubSpot and Salesforce/Pardot/SFMC implementations, integrations, lead routing, lifecycle automation, and the data model underneath. If your CRM tells one story and your marketing platform tells another, that’s a $50K–$500K problem hiding inside a “syncing issue.”
Web operations and security. WordPress at scale — the kind that supports real lead flow and can’t go down. Hardening, performance, technical SEO, schema, and the boring infrastructure work that keeps qualified traffic landing on pages that actually convert.
Analytics that decision-makers can trust. GA4, GTM, call tracking, CRM-attribution alignment. Dashboards built for actual decisions, not vanity reporting.
Background
Senior Developer and Digital Project Manager at a Fortune 5000 company, where I lead cross-functional teams responsible for security, performance, analytics, and growth systems on production sites that handle real traffic and real lead volume. The frameworks I use with clients are the same ones running in production every day.
Speaker at Brighton SEO (San Diego), WordCamp Minneapolis, WordCamp Montclair, and ColorCode Buffalo. Topics: WordPress security at scale, technical SEO, AI/GEO readiness, CRO for lead generation, and analytics systems.
8+ years in technical operations roles. HubSpot, Salesforce/Pardot/SFMC, GA4, GTM, SQL, WordPress, PHP.
The difference between a consultant and an agency
This part matters because the Miami market is full of agencies and most of what you’ve probably seen looks the same. Here’s how the work is actually different:
| Typical agency | Senior consultant | |
|---|---|---|
| Who does the work | Junior team + account manager | The person you hired |
| Engagement style | Recurring retainer for activities | Defined scope tied to outcomes |
| Stack depth | Generalist marketing + creative | Hands-on with HubSpot, Salesforce, Pardot, code |
| Decision authority | Recommends; client implements | Operates inside the stack directly |
| Reporting | Activity reports | Pipeline impact and operational metrics |
| Best for | Ongoing campaign execution | Stack rebuilds, integrations, ops cleanup |
Speaking and writing
I speak at conferences and company events on WordPress security, technical SEO, AI/GEO, CRO, and analytics — practical frameworks teams can apply Monday morning, not theory.
Why Choose Lukitdev?
Operator-level depth. I’m not a generalist. I’ve spent years inside HubSpot, Salesforce, Pardot, and SFMC — implementing them, integrating them, and fixing them when they don’t talk to each other. When you hire me, you get the person who actually does the work, not a junior team and an account manager. Available remotely or in-person across Miami-Dade and Broward.
Stack-Specific Skills
HubSpot, Salesforce, Pardot, and SFMC are the systems where revenue lives or dies. I rebuild integrations, fix lead routing, repair attribution, and consolidate stacks that have grown into a mess. The technical depth comes from 8+ years of hands-on engineering work, not from a marketing background pretending to be technical.
How to work with me
Three engagement types:
Stack audit (2–4 weeks). I look at your HubSpot/Salesforce/Pardot setup, your data model, your tracking, and your site infrastructure. You get a written assessment of what’s broken, what it’s costing you, and what to fix in what order. Best if you suspect things are off but don’t know where to start.
Implementation project (4–12 weeks). Defined scope, defined outcome. CRM migration, integration rebuild, attribution model, site performance and security overhaul, or martech stack consolidation.
Fractional martech lead (ongoing). For teams that need senior operational depth but aren’t ready to hire full-time. Limited availability.
→ Book a 30-min call to figure out which fits.
What clients have asked me to fix
- “Our HubSpot and Salesforce don’t agree on anything.”
- “We’re paying for Pardot and using maybe 20% of it.”
- “GA4 says one thing, the CRM says another, and the CFO wants a single number.”
- “Our site got hit and we don’t know how. We need it hardened properly.”
- “We’re losing leads somewhere between form submission and the sales team. Find it.”
Lucas Alvarado — Senior marketing technology and web operations consultant. HubSpot, Salesforce, Pardot, and high-traffic WordPress for B2B revenue teams. Based in Miami, working with companies across the US.