{"id":1792,"date":"2026-05-02T02:40:43","date_gmt":"2026-05-02T02:40:43","guid":{"rendered":"https:\/\/lukitdev.com\/?page_id=1792"},"modified":"2026-05-02T03:01:38","modified_gmt":"2026-05-02T03:01:38","slug":"projects","status":"publish","type":"page","link":"https:\/\/lukitdev.com\/?page_id=1792","title":{"rendered":"Projects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1792\" class=\"elementor elementor-1792\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08fcc elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"1c08fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f7c825 e-con-full e-flex e-con e-child\" data-id=\"0f7c825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6d6e0 elementor-widget 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Eliminated agency commission and retainer (~$85K\/year) while maintaining or growing net revenue at 60-80% lower ad spend.\",\n            \"creator\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"author\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"dateCreated\": \"2025-09\",\n            \"keywords\": \"PPC, Google Ads, GA4, GTM, paid search, conversion tracking, marketing operations\",\n            \"about\": [\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Google Ads\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Paid Search\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Marketing Operations\"\n              }\n            ]\n          }\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 2,\n          \"item\": {\n            \"@type\": \"CreativeWork\",\n            \"@id\": \"https:\/\/lukitdev.com\/projects\/#lead-routing\",\n            \"name\": \"Lead routing rebuild \u2014 multi-dimensional qualification engine\",\n            \"description\": \"Designed and built a multi-dimensional lead routing system on PHP, Zapier, and Bubble. Implemented language-based routing, qualification matching, and geographic filters for cross-border shipments. Doubled organic-source conversions year-over-year.\",\n            \"creator\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"author\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"keywords\": \"lead routing, marketing automation, lead qualification, Zapier, PHP, Bubble, lifecycle automation\",\n            \"about\": [\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Lead Routing\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Marketing Automation\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Lead Qualification\"\n              }\n            ]\n          }\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 3,\n          \"item\": {\n            \"@type\": \"SoftwareSourceCode\",\n            \"@id\": \"https:\/\/lukitdev.com\/projects\/#pseo-system\",\n            \"name\": \"Multi-brand programmatic SEO system\",\n            \"description\": \"Reusable, multi-brand server-side pSEO system that pulls structured city data from Airtable and generates dynamic PHP pages. Includes webhook secret validation, HTTPS enforcement, rate limiting, IP allowlisting, replay protection, and input sanitization.\",\n            \"creator\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"author\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"programmingLanguage\": \"PHP\",\n            \"codeRepository\": \"https:\/\/github.com\/lucasalvarado23\/PSEO\",\n            \"license\": \"https:\/\/opensource.org\/licenses\/MIT\",\n            \"keywords\": \"programmatic SEO, pSEO, Airtable, PHP, webhook architecture, technical SEO\",\n            \"about\": [\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Programmatic SEO\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Technical SEO\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Airtable\"\n              }\n            ]\n          }\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 4,\n          \"item\": {\n            \"@type\": \"SoftwareSourceCode\",\n            \"@id\": \"https:\/\/lukitdev.com\/projects\/#forms-qa\",\n            \"name\": \"Lead reconciliation and QA tooling\",\n            \"description\": \"Internal Node.js web application for comparing CSV exports of CRM and database lead data. Identifies missing emails on either side, calculates indexing percentage, supports real-time filtering, and exports missing records to CSV for re-ingestion.\",\n            \"creator\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"author\": {\n              \"@id\": \"https:\/\/lukitdev.com\/#person\"\n            },\n            \"programmingLanguage\": \"JavaScript\",\n            \"keywords\": \"CRM, lead reconciliation, data quality, Node.js, marketing operations, lead loss\",\n            \"about\": [\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"CRM\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Marketing Operations\"\n              },\n              {\n                \"@type\": \"Thing\",\n                \"name\": \"Data Quality\"\n              }\n            ]\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46a6b1a e-flex e-con-boxed e-con e-parent\" data-id=\"46a6b1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb2ac2a e-con-full e-flex e-con e-child\" data-id=\"eb2ac2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097addc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"097addc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Recent work<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd47aa elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cfd47aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A selection of marketing technology and web operations projects from the last 18 months. Work shown is anonymized where required; outcomes are real.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4634b0f e-flex e-con-boxed e-con e-child\" data-id=\"4634b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3998518 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"3998518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/calendly.com\/lucasalvarado\/free-consultation?month=2024-08\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b690d4 e-flex e-con-boxed e-con e-parent\" data-id=\"2b690d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7667125 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7667125\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aee5a95 elementor-widget elementor-widget-heading\" data-id=\"aee5a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PPC in-housing across three B2B brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5ca47 elementor-widget elementor-widget-text-editor\" data-id=\"9d5ca47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The situation.<\/strong> A national B2B transportation company was running paid search across three brands through an external agency at an 11% commission on ad spend plus a $4,000 monthly retainer. Spend was high, attribution was opaque, and the in-house team had no operational visibility into what the agency was actually doing campaign-to-campaign.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The work.<\/strong> Took the entire paid search operation in-house in September 2025 across all three brands. Rebuilt campaign structure, took ownership of bid strategy, conversion tracking, and account hygiene. Cut media spend roughly 60\u201380% on the two mature brands while maintaining or growing net revenue. Eliminated the agency&#8217;s commission and retainer entirely.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The outcome.<\/strong> Roughly $85K in annual agency costs eliminated. Two of the three brands held or grew net revenue at a fraction of prior ad spend. The third continued its growth trajectory under in-house management.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Stack.<\/strong> Google Ads, GA4, GTM, conversion API, internal reporting layer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a5594 e-flex e-con-boxed e-con e-parent\" data-id=\"04a5594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2946adf e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2946adf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9823dc5 elementor-widget elementor-widget-heading\" data-id=\"9823dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead routing rebuild \u2014 multi-dimensional qualification engine\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efb3e9 elementor-widget elementor-widget-text-editor\" data-id=\"1efb3e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The situation.<\/strong> Inbound leads were being lost between form submission and the broker team. Leads that did make it through were being routed without qualification logic \u2014 Spanish-speaking customers landing with English-only brokers, cross-border shipments routed to brokers without Canada or Mexico authority, and qualified leads queued behind low-fit ones.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The work.<\/strong> Designed and built a multi-dimensional lead routing system on PHP, Zapier, and a custom Bubble application. Implemented:<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\">Recovery logic to catch leads that were previously falling out of the funnel<\/li><li class=\"whitespace-normal break-words pl-2\">Language-based routing (Spanish-speaking leads to Spanish-speaking brokers)<\/li><li class=\"whitespace-normal break-words pl-2\">Qualification matching by broker specialty<\/li><li class=\"whitespace-normal break-words pl-2\">Geographic filters for Canada and Mexico cross-border shipments<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Chose a lightweight stack over expanding the existing enterprise martech footprint \u2014 delivered the outcome at a fraction of the cost of an Operations Hub or Salesforce flow rebuild.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The outcome.<\/strong> Organic-source conversions doubled year-over-year, confirmed by independent attribution analysis. Lead loss between form and broker effectively eliminated.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Stack.<\/strong> PHP, Zapier, Bubble, internal CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b84302 e-flex e-con-boxed e-con e-parent\" data-id=\"5b84302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d237790 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d237790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c9328 elementor-widget elementor-widget-heading\" data-id=\"d1c9328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Multi-brand programmatic SEO system\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd5bcc elementor-widget elementor-widget-text-editor\" data-id=\"bbd5bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The situation.<\/strong> A multi-brand operation needed location-based landing pages at scale \u2014 hundreds of city\/state combinations across multiple brands \u2014 without hiring a content team or paying agency rates per page.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The work.<\/strong> Built a reusable, multi-brand server-side pSEO system that pulls structured city data from Airtable and generates dynamic PHP pages. Architected for security from day one: webhook secret validation, HTTPS enforcement, rate limiting, IP allowlisting, replay protection, and input sanitization. Set up Airtable automations so pages regenerate automatically when records change \u2014 content updates flow from a non-technical editor in Airtable to live pages without developer involvement.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The outcome.<\/strong> Multi-brand pSEO infrastructure that scales to thousands of pages and runs without manual intervention. The same codebase serves multiple brands by swapping a single config file.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Stack.<\/strong> PHP, Airtable API, server-side rendering, webhook architecture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac14a4 e-flex e-con-boxed e-con e-parent\" data-id=\"3ac14a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b346b22 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b346b22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c29b2eb elementor-widget elementor-widget-heading\" data-id=\"c29b2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead reconciliation and QA tooling\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bb38e elementor-widget elementor-widget-text-editor\" data-id=\"a2bb38e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The situation.<\/strong> CRM leads and database leads were drifting apart \u2014 the operations team needed to know which leads were missing from each system, calculate indexing rates, and export missing records for backfill, but had no automated way to do it.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The work.<\/strong> Built an internal Node.js web application for comparing CSV exports of CRM and database lead data. Identifies missing emails on either side, calculates indexing percentage, supports real-time filtering, and exports missing records to CSV for re-ingestion.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The outcome.<\/strong> Operations team can now run a CRM\/DB reconciliation in minutes instead of manually diffing exports in spreadsheets. Lead-loss visibility moved from quarterly reviews to on-demand.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Stack.<\/strong> Node.js, Express, CSV parsing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1415f24 e-flex e-con-boxed e-con e-parent\" data-id=\"1415f24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1319ad5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1319ad5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04760a elementor-widget elementor-widget-heading\" data-id=\"d04760a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other work <br>\nA few smaller projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202c02b elementor-widget elementor-widget-text-editor\" data-id=\"202c02b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">\u00a0<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\"><strong>AI Content Analyzer (WordPress plugin)<\/strong> \u2014 Sitemap-driven content scraping plus OpenAI-powered search overlay for WordPress sites.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>AI Search SaaS<\/strong> \u2014 Multi-tenant SaaS application with embeddable search widget, super-admin panel, and per-company knowledge bases.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Phone number scraper<\/strong> \u2014 Python utility for extracting phone numbers from sitemap-listed pages.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-149a9c7 e-flex e-con-boxed e-con e-parent\" data-id=\"149a9c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cb97da e-flex e-con-boxed e-con e-child\" data-id=\"7cb97da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-441dac3 e-con-full e-flex e-con e-child\" data-id=\"441dac3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6ded4 elementor-widget elementor-widget-heading\" data-id=\"0b6ded4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to talk about a similar project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd4a40 elementor-widget elementor-widget-text-editor\" data-id=\"dcd4a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re hiring for a senior martech role or have a system that needs operator-level work, send me a message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcb11d elementor-widget elementor-widget-button\" data-id=\"9dcb11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/lucasalvarado\/free-consultation?month=2024-08\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a 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elementor-element-7de9ee9 elementor-widget elementor-widget-heading\" data-id=\"7de9ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lucas Alvarado \u2014 Senior marketing technology and web operations consultant. HubSpot, Salesforce, Pardot, and high-traffic WordPress for B2B revenue teams. 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Work shown is anonymized where required; outcomes are real. Schedule a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-1792","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projects \u2014 Lucas Alvarado | Marketing Technology Consultant<\/title>\n<meta name=\"description\" content=\"Recent marketing technology and web operations work: PPC in-housing, lead routing rebuilds, programmatic SEO systems, and martech tooling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lukitdev.com\/?page_id=1792\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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